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From DailyTech: A new study from market research firm Quantcast offers some interesting insight into the state of the smartphone market. The study looks at trends in North American mobile internet use and how Apple's iOS (the iPhone, iPad), Android, RIM OS (Blackberry), and "Other" (Symbian, Windows Mobile 6.5, Palm's webOS, etc.) are stacking up.
The good news for Android is that the study shows its use to be soaring, while Apple's is dipping. Android surged from approximately 10 percent in November 2009 to 25 percent in August 2010. Apple's iOS, meanwhile, has fallen from a peak of approximately 68 percent in October 2009 to around 56 percent, at present.
The bad news for Android is that the study still shows the iOS devices appear to beat out Android ones in terms of traffic market share. That may seem confusing to some, given that market researchers Canalys and the NPD Group both said that Android passed the iPhone in U.S. market share.
The cause of the incongruity is likely the iPad. The iPad is selling over 2.3 million units a month. Most users with iPads access the internet regularly either via Wi-Fi, or via built-in 3G modem (if their unit has one). Android, by contrast, only has one tablet or mobile-internet-device available at present in North America -- the respectively low-volume Dell Streak.
Secondly, the numbers are for all of North America, so it's possible that Canadian iPhone adoption versus Canadian Android adoption is skewing the numbers from the U.S. market share. Finally, there's also the possibility that iPhone/iPad users simply use the mobile internet more heavily than Android users. That may be a reasonable hypothesis given that past market research has shown iPhone customers to be among the heaviest users of smartphone data. (Of course other studies shown Android customers to be pretty heavy users, as well.)
The good news for Android is that the study shows its use to be soaring, while Apple's is dipping. Android surged from approximately 10 percent in November 2009 to 25 percent in August 2010. Apple's iOS, meanwhile, has fallen from a peak of approximately 68 percent in October 2009 to around 56 percent, at present.
The bad news for Android is that the study still shows the iOS devices appear to beat out Android ones in terms of traffic market share. That may seem confusing to some, given that market researchers Canalys and the NPD Group both said that Android passed the iPhone in U.S. market share.
The cause of the incongruity is likely the iPad. The iPad is selling over 2.3 million units a month. Most users with iPads access the internet regularly either via Wi-Fi, or via built-in 3G modem (if their unit has one). Android, by contrast, only has one tablet or mobile-internet-device available at present in North America -- the respectively low-volume Dell Streak.
Secondly, the numbers are for all of North America, so it's possible that Canadian iPhone adoption versus Canadian Android adoption is skewing the numbers from the U.S. market share. Finally, there's also the possibility that iPhone/iPad users simply use the mobile internet more heavily than Android users. That may be a reasonable hypothesis given that past market research has shown iPhone customers to be among the heaviest users of smartphone data. (Of course other studies shown Android customers to be pretty heavy users, as well.)
Not too surprising considering all the mess ups Apple has been engaging in with the iOS lately. I've had quite a few friends switch over from the iPhone to an Android based device, which has quite a wider appeal considering the amount of devices available right now. Apple really needs to step up the game IMO.
