Help
Quote
We will be launching a portfolio of devices in the U.S. across a range of price points, user experience and operators,” Weber said in an interview. The rollouts are referred to internally as “Operation Rolling Thunder,” he said.
At the Consumer Electronics Show in Las Vegas starting Jan. 10, “we’ll have a very large presence and it’ll be clear that Nokia is back in a quite strong way in the U.S.,” Weber said.
Weber has overseen the company’s establishment of a new U.S. headquarters in Sunnyvale, California, as Nokia shuttered its White Plains, New York, head office. He’s a former Microsoft vice president who joined Nokia on Feb. 11 when Elop announced the partnership with Microsoft. He will be also in charge of sales in the Americas beginning Jan. 1.
The Lumia 710, which is the lower-priced of two models announced on Oct. 26, began shipping in Asia this month with a base price of 270 euros ($350). The higher-priced Lumia 800 is being sold in Europe first for at 450 euros.
To succeed in the U.S., Nokia will need to expand the availability of phones to carriers such as AT&T and Verizon Wireless, the country’s two largest, said Roger Entner, an analyst with Recon Analytics in Dedham, Massachusetts.
“It’s certainly a warm-up,” said Entner. “The big entry is when they do this with LTE on Verizon and AT&T,” he said, referring to long-term-evolution technology.
At the Consumer Electronics Show in Las Vegas starting Jan. 10, “we’ll have a very large presence and it’ll be clear that Nokia is back in a quite strong way in the U.S.,” Weber said.
Weber has overseen the company’s establishment of a new U.S. headquarters in Sunnyvale, California, as Nokia shuttered its White Plains, New York, head office. He’s a former Microsoft vice president who joined Nokia on Feb. 11 when Elop announced the partnership with Microsoft. He will be also in charge of sales in the Americas beginning Jan. 1.
The Lumia 710, which is the lower-priced of two models announced on Oct. 26, began shipping in Asia this month with a base price of 270 euros ($350). The higher-priced Lumia 800 is being sold in Europe first for at 450 euros.
To succeed in the U.S., Nokia will need to expand the availability of phones to carriers such as AT&T and Verizon Wireless, the country’s two largest, said Roger Entner, an analyst with Recon Analytics in Dedham, Massachusetts.
“It’s certainly a warm-up,” said Entner. “The big entry is when they do this with LTE on Verizon and AT&T,” he said, referring to long-term-evolution technology.
http://www.bloomberg...dows-phone.html
I'm not sure if they noticed, but Operation Rolling Thunder (http://en.wikipedia....Rolling_Thunder) is a complete strategic failure during the Vietnam War, rofl. It achieved none of its objective. Wonder why they chose that name.
