From PC World: The next time you open a podcasting app on your Android phone you're not just catching up on your favorite radio shows: You're also sending Google valuable data the company can turn into advertising dollars.
Google recently announced some new updates to its AdWords advertising program that are all about helping advertisers target you based on how you use your device.
The new ads are designed to encourage Android owners to download new apps they might like as well as open apps they already have on their device.
"We’ll enable you to reach people who are your most likely customers, based on the apps they use, the frequency of use and the types of in-app purchases they make," Google said on its AdWords blog on Wednesday.
If you regularly use an app to measure your running workouts, Google says, you might see mobile ads to download a calorie counting app or other health-related app in Google Play.
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