LG cuts price of OLED TV entry to $3500

From CNET: While still exorbitantly expensive, prices on LG's OLED TVs are falling fast.

LG has announced its second-generation OLED TV, the 55EC9300, will be on sale at Best Buy August 24th for $3,500. It's available for pre-order now at BestBuy.com.

That just $1000 more than the highest-end 55-inch LCD TVs, like Samsung's UN55HU9000. Unlike those models however, LG's newest OLED has 1080p resolution, not 4K.

But OLED delivers superior picture quality to any other TV display technology, and I expect the EC9300 to significantly outperform the HU9000, and pretty much every other non-OLED TV currently available, despite its lower pixel count.

LG launched the first OLED TV last year. In the U.S. it went on sale last July under model number 55EM9800 for $15,000. It was also unveiled in partnership with Best Buy, and after launch it received numerous price cuts.

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