From CNET: Facebook is expected to unveil a new online advertising service next week aimed at helping advertisers better target and measure the impact of their ads while helping it better compete with Google, according to the Wall Street Journal.
The new platform, dubbed Atlas according to the Journal's sources, is based on the Atlas Advertising Suite, which Facebook purchased from Microsoft in 2013. Microsoft acquired the ad-serving product as part of its $6 billion acquisition of aQuantive in 2007.
The deal was expected to help Facebook develop its own one-stop shop for advertisers and agencies to buy, sell, optimize, and track ads across the Web. The aim was to give marketers tools to target ads based on social habits that it captures and to better understand how social activity influences consumer purchases.
View: Article @ Source Site
