iPhone 6 Drives Apple Market Share to New Highs in U.S., Europe

From DailyTech: The latest Kantar World Panel data is in, showing smartphone platform sales market share globally for November 2014. The results show a continuation of trends we saw in Q3 2014 -- namely Google Inc.'s (GOOG) Android losing a bit of ground in some affluent markets and Apple, Inc. (AAPL) climbing up a bit higher in those same markets, with the help of the iPhone 6.

(Kantar is a market research subsidiary of the UK conglomerate WPP plc (LON:WPP).)

In November Google and Apple were roughly tied in total smartphone sales by platform in several regions including Great Britain, the United States, and Australia. The former two markets see a narrow Android lead, the lattermost one sees a virtual ties.

iOS's only real slippage happened in Japan, which happens to be the only market it was found to lead Android sales in. In Japan iOS is still in the lead, but fell more than 15 percentage points on a year-to-year basis. Android, meanwhile rose to more than 42 percent in the Asian island nation.

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