Intel playing catch-up with new mobile chips

From CNET: Intel on Monday unveiled a new set of mobile chips, with the hope that these more powerful processors will help it catch up to rivals in the smartphone and tablet markets.

The company revealed at the Mobile World Congress show here its Atom x3, x5 and x7 mobile chips. The x3, formerly known as SoFIA, will target budget smartphones and tablets, while the x5 and x7, formerly known as the "Cherry Trail" chips, will go into mainstream and high-end tablets.

"It's an exciting time in mobile for Intel," Aicha Evans, an Intel vice president focused on wireless technologies, had said in a conference call with reporters last week. "We feel we are establishing a foundation that we will build on."

Intel, the world's largest chipmaker, is the leader in chips for personal computers and data centers. But it's well behind its competitors, including Qualcomm and MediaTek, in offering mobile chips. The company essentially ignored that market for years and is now spending heavily to try clawing its way to relevance there. In 2014, Intel lost $4.2 billion in its mobile business, though expects to trim those losses this year, thanks in part to these new chips.

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