T-Mobile expands reach of data rollover program

From CNET: T-Mobile prepaid customers with a Simple Choice plan will soon be able to carry over their unused data.

Data Stash lets you roll over any unused data from month to month, in effect giving users a bonus after a month of light usage. Launched in January, the program was previously available only to Simple Choice postpaid customers -- those with higher credit scores who pay at the end of the month. But starting Sunday, March 22, Dash Stash will begun rolling out to Simple Choice prepaid customers, T-Mobile Chief Marketing Officer Andrew Sherrard announced in a blog post Monday.

"Every single one of our prepaid voice customers with a qualifying Simple Choice plan will start out with a Starter Stash with up to 10 GB of 4G LTE data. And when that's all used up, they'll start rolling forward their unused data for use up to a full year. Automatically...and at no extra charge," Sherrard said.

T-Mobile's new move is designed to thwart rivals, such as AT&T, which also kicked off a Data Rollover plan following the introduction of T-Mobile's Data Stash. But AT&T's plan has certain limitations. For example, any rolled-over data not used during the rollover month goes away within the next billing period. As such, Sherrard touted T-Mobile's Dash Stash plan for its ability to roll over your data for a full year and said that AT&T's option was "not a serious response."

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