HTC will sell unlocked One M9 for $649 online on March 27

From CNET: April 10 is shaping up to be a busy day for smartwatch and smartphone fans.

HTC said Thursday that its latest premium smartphone, the HTC One M9, will land in carrier and retail stores on April 10. That's the same day that Samsung plans to release its Galaxy S6 and Galaxy S6 Edge and that Apple opens up its Apple Watch for preorders and in-store fittings.

But the Taiwan-based phone maker will also get something of a head-start. HTC also said that on March 27 it plans to sell an unlocked version of the One M9 for $649, with the option of a 12-month interest-free financing option. It will go on sale Friday starting 12:01 a.m. ET.

HTC is in a fight for relevancy with its latest smartphone. Like its predecessor, the One M9 has been praised for its look and its use of metal rather than plastic, although critics say the design doesn't differ enough from the M8 and that the quality of the camera lags behind the competition. The One M9's launch comes at the same time that Samsung has stepped up the build quality of its latest flagship smartphone, and when Apple's iPhone 6 and iPhone 6 Plus are continuing to perform well.

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