From CNET: Pining for that ultrawide zoom or supertelephoto for your Canon SLR camera? Good news: for the second time in less than a year, Canon has cut the prices of many high-end lenses.
A total of 33 lenses are now anywhere from $30 to $800 cheaper in the US -- though Canon's professional-oriented L-series lenses are still priced for people with serious budgets. Canon lowered some lens prices a second time after a September 2014 price cut.
Some examples of $100 price cuts: the mainstay EF 24-70mm f/2.8L II USM zoom lens is now $1,900; the acclaimed EF 70-200mm f/2.8L IS II USM telephoto zoom is now $2,100; and the new image-stabilized ultrawide zoom EF 16-35mm f/4L IS USM is now $1,100.
Many photographers have moved beyond the SLR market that Canon still dominates. But single-lens reflex cameras remain popular with professionals and enthusiasts, despite their bulk and weight. It's these customers Canon is trying to keep loyal -- along with new ones in the video domain that represent new growth opportunities for Canon.
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