Facebook aims to host full news stories, will let publishers keep ad revenue, says report

From CNET: Facebook wants to publish news articles and other content from sites like The New York Times and National Geographic directly on the social network. And in return, it's offering to let those third-party publishers keep all the revenue from some of the ads associated with their content.

That's the word from The Wall Street Journal, which cited unnamed sources in reporting that the deals -- involving a Facebook feature called Instant Articles -- are still being finalized and that some publishers remain "wary of tethering themselves more tightly" to the social network.

The feature could kick in as early as this month, the Journal reported, though it remains unclear what control publishers -- some of which now draw more than half their traffic from links on Facebook -- would have over the experience.

By placing news and videos from other websites directly on Facebook, the Instant Articles feature would speed up the often frustrating experience of trying to click to an article from a link in the Facebook feed -- particularly on a mobile device, where, the Journal said, the process can take about eight seconds.

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