From CNET: When HTC parked a truck at San Diego Comic-Con to show off its new virtual reality system, it quickly drew long lines that took curious folks the better part of an afternoon to get through.
When Jeff Gattis, head of marketing for HTC's emerging devices business, asked a user about the experience, the response was simple: "It was worth it."
That's been a common reaction for anyone who has tried the Vive, the virtual reality setup built by partners HTC and Valve, according to Gattis, who shared the anecdote in an interview on Thursday.
HTC will be counting on that wow factor as it pushes an entirely new product from its core business of making smartphones. It isn't alone. While HTC and Valve, best known for its Steam online gaming platform, have promised to launch the Vive later this year, Facebook's Oculus and Sony are expected to launch their own virtual reality headsets in 2016. Next year is shaping up to be when the public will get its first real look at this technology.
View: Article @ Source Site
