From PC World: Jumping into an increasingly competitive market, IBM has launched a cloud-based data warehouse service, which the company says offers a way for enterprises to analyze their operations while bypassing most of the headaches that come with running such a system in-house.
“You used to have to go through a number of steps to get to the data. That is changing. People now want immediate access to the data,” said Derek Schoettle[cq], IBM general manager for cloud data services.
Available on the IBM Bluemix portal of platform services, the IBM DashDB Enterprise MPP (massive parallel processing) offers a fully managed data warehouse, potentially saving organizations the costs and hassles with setting up one in house.
IBM is one of a number of companies offering online data warehouses. DashDB competes not only with Amazon’s Redshift, and Microsoft Azure’s SQL Data Warehouse, but also with offerings from start-ups Snowflake Computing and Coolodata, among others.
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