From CNET: Motorola, a unit of Chinese consumer electronics giant Lenovo, unveiled the Moto X Style. In the US, it will be known as the Moto X Pure Edition, which will have universal LTE banding, allowing it to work in any carrier. It will cost $399 unlocked. The company also unveiled the Moto Play, which boasts a larger battery life, but smaller screen. Lastly, Motorola showed off a revamped version of the Moto G, its highest selling smartphone of all time, which is available today and cost $179.99.
The line-up continues the company's strategy of embracing a "pure," or unaltered version of Android, the software that powers the majority of the world's smartphones, a legacy of its time as a unit of Google. That emphasis, along with its Moto Maker customization system, which allows you to tweak the colors and materials used on the device, has helped it establish credibility in a market dominated by Apple's iPhone and Samsung's Galaxy S smartphones.
The smartphones represent the first major update of its products since Lenovo acquired Motorola from Google in October. The new products indicate that Lenovo is keeping its promise to give Motorola a wide berth in how it operates. Motorola Chief Operating Officer Rick Osterloh has previously said that he believed Lenovo would allow him to continue his strategy.
The Moto X Style comes with a 5.7-inch quad high-definition display for crisper images, the ability to quickly charge (it charges 34 percent of its battery in 15 minutes) and a soft grip back. Like other Moto X smartphones, it can be heavily customized via Moto Maker.
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