From CNET: Sprint has managed to reverse its customer growth trajectory, but it wasn't enough to fend off T-Mobile.
The Overland Park, Kansas, wireless carrier added 675,000 net new customers in the quarter that ended in July, helped by its wholesale business and a return to growth on the Sprint side. While that was a reversal from the customer losses experienced a year ago, it trailed off from the March quarter, when the company added 1.2 million new customers.
The results, however, underscore progress in the slow turnaround by Sprint as it attempts to revitalize its business in the midst of an increasingly brutal competitive field. The company has been working to improve the quality of its network and maintain the aggressiveness of its prices even as rivals amp up the pressure. While the company has improved the quality of its phone calls and the reliability of its text messages, its data speeds still lag behind the other national carriers.
Sprint is also in the midst of a transformation as it attempts to step up its game. On Monday, the company tapped a new chief financial officer and chief operating officer, and promoted one of its key executives to chief technology officer. The management shuffle is one of many changes brought on by CEO Marcelo Claure, who jumped aboard the company nearly a year ago with a mission to turn its flagging performance around.
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