Apple TV drops to fourth place behind Amazon's Fire TV

From CNET: A new Apple TV may be in the offing -- and just in time.

Last year's US sales of the company's streaming-media box slipped behind those for Amazon's rival devices for the first time, according to estimates Thursday from researcher Parks Associates. That put it in fourth place, also behind streaming-TV box maker Roku and online search giant Google.

The popularity of streaming-media boxes has grown as more people watch Internet-delivered entertainment on their TVs. But amid the boon in demand, Apple's box has sat on the sidelines in the company's lineup, going more than three years without a new model. The company is expected to unveil a new version of Apple TV next month as it reveals its new models of the iPhone.

Amazon overtook Apple for third place, rising to 16 percent of 2014's US purchases, compared to Apple's 13 percent share, according to Parks.

Roku, which sells a variety of boxes and sticks that connect to your TV, continued to lead sales in the US, commanding 34 percent of devices sold. Google, which is the maker of the Chromecast thumb-size device that plugs into the back of a TV, was second with 23 percent.

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