Yahoo woos mobile developers with help on ads, reporting

From InfoWorld: Yahoo pitched mobile developers on new tools at a New York conference on Wednesday, aiming to inspire them to go out and build disruptive apps.

"There hasn't been a single industry that hasn't been disrupted by mobile applications, starting with music, gaming, travel, retail, and now media," said Simon Khalaf, Yahoo senior vice president of publishing products, at the company's second event this year for mobile app developers.

Among the new tools in the Yahoo Mobile Developer Suite is one that links apps to the Yahoo-owned Tumblr blogging platform. A third-party content-creation app can include the option to post a user's work on a Tumblr account.

One company looking forward to using this new feature is PicsArt, which offers a mobile app for editing photos. With this new functionality, users can now copy the work they create in PicsArt into their Tumblr feeds, said Wilson Kriegel, the company's chief business development officer.

View: Article @ Source Site