From ExtremeTech: Google has set a date on when Chrome will begin automatically blocking flash ads and refusing to allow non-critical content to play by default. On September 1st, Chrome will no longer offer to play “non-essential” content. Instead, users will have to right-click on a plugin and choose to “Run this Plugin” by hand. Google claims that this is a move to protect battery life and improve device security, but there’s another, simpler reason: It also stands to make Google more money.
If you’re already a Google AdWords customer, you don’t necessarily have to change anything you’re doing. According to Google, it already converts most Flash ads to HTML5 automatically. Users of the AdWords platform are encouraged to manually confirm that their ads make the jump and to adjust accordingly. If you aren’t on Google’s AdWords platform, however, you’re going to have to either convert your ads for HTML5 or move to Google’s services.
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