From CNET: Apple is reportedly readying the next edition of its Apple TV with App Store and Siri support, but you may have to pay a higher price for the new features.
Expected to be unveiled at Apple's September 9 event, the new version of the Apple TV will sell for a starting price of $149 or $199, 9to5Mac said on Sunday, citing information from anonymous sources. Said to be going on sale in October, the new box would cost a lot more than the current model Apple TV, which now sells for $69 and initially launched for $99.
Apple did not immediately respond to CNET's request for comment on the report.
Apple TV competes with other set-top boxes such as the Roku, Amazon Fire TV, and Google's Android TV as a way to stream video content from services such as Netflix and Hulu. Apple's device also lets you watch videos from the iTunes store on your TV, but the Roku 3 is considered by many to be the cream of the crop as it offers voice search and a headphone jack for private listening. And Apple TV has been getting long in the tooth since it hasn't gotten a major upgrade since 2012. So how can Apple rival the Roku?
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