From InfoWorld: While Box is probably best known for its user-facing storage and content services, the company is also operating a separate platform for developers, and it received a handful of updates Thursday.
The platform, which lets developers integrate Box's tools for managing content into the apps they're building, now supports new content types, annotations, and watermarking. In addition, the company launched a new set of tools for building web user interfaces and a revamped developer console.
Continuing to upgrade the platform may make it more appealing to developers, at a time when Box is fighting to be one of the services that developers take to power their applications. The Box Platform gives developers the ability to build Box's file storage and content services capabilities into an application, without having to build all of that themselves.
There are 80,000 developers working on the Box Platform, up from 75,000 in May, according to Box Chief Strategy Officer Jeetu Patel. It's not clear how many organizations those developers work for.
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