A Cisco-Salesforce deal means collaboration will come to you

From PC World: The hardest thing about adopting an enterprise collaboration platform can be adoption itself – getting employees to actually start up the new software and then turn to it whenever they need to communicate.

Putting the software inside something that workers already use is one way to drive adoption and also make the communication tools more valuable. Cisco Systems knows this, and on Thursday the company announced a strategic alliance with Salesforce, its second big partnership in that direction after its headline-grabbing Apple iOS integration.

Cisco now says it will integrate its cloud-based Spark communication system and WebEx conferencing service into elements of Salesforce, one of the most widely used enterprise productivity platforms. In many cases, users will be able to launch Spark and WebEx, including voice and video functions, from within Salesforce.

Unfortunately, there’s no word yet on when this will actually happen. Salesforce plans to say more about the alliance at its Dreamforce conference next month. The plan comes just weeks after Cisco launched native voice and video APIs for Spark.

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