No Man's Sky investigated over misleading advertising claims

From CNET: The UK's Advertising Standards Authority is investigating No Man's Sky after it received "several complaints" about the game's potentially misleading advertising.

A representative for the organization confirmed to Eurogamer that the investigation has begun and is focused on the No Man's Sky page on Steam. The ASA's stated ambition is to act on complaints and proactively take action against "misleading, harmful or offensive advertisements."

According to Eurogamer, the ASA has the authority to have offending ads removed and blocked from appearing again. Since the investigation into No Man's Sky is ongoing, the group could not offer further specifics. However, it did confirm that it reached out to developer Hello Games and Steam operator Valve in an attempt to get answers about No Man's Sky's advertisements on Steam.

A Reddit poster claims to have received a response from the ASA regarding its investigation into No Man's Sky. Among the topics Hello Games and Valve have reportedly been asked to respond to are videos that showed No Man's Sky's animal and ship-flying behavior, flowing water effects, and large-scale space combat.

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