Twitter nets new product chief with latest startup purchase

From CNET: In a flurry of activity, Twitter bought a startup on Thursday and immediately appointed its CEO as its new VP of product.

The startup, called Yes Inc, makes apps that allow users to connect immediately with friends to make plans and share videos. Yes' focus on snappy, short-form interactions is not totally dissimilar to Twitter's own 140-character strategy.

Keith Coleman, who previously worked at Google before founding Yes, will take over as Twitter's product chief immediately. The post has seen a high turnover, with six different people taking the spot since 2007. Twitter employees have been sharing the responsibility for leading product this year, but the role has ultimately been vacant since Kevin Weil departed to join Instagram back in January.

The appointment comes towards the end of a tough year for Twitter, which it has seen its share price drop 22 percent and closed down its Vine video app. Disney, Apple and Google parent Alphabet reportedly expressed interest in buying the company earlier this year, but failed to bite. But executives believe the company's fortunes are improving, according to the Wall Street Journal, thanks mainly to increased focus on video.

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