From InfoWorld: Samsung’s Windows-based Galaxy Books, unveiled today at Mobile World Congress, point to a critical weakness in the company’s multiple-OS strategy.
The company uses Windows 10 in PCs, Android in smartphones, and Tizen across wearables and smart appliances. This has led to a lack of coherence among Samsung devices, in contrast to the near-seamless product integration that has fueled Apple’s success as the world’s most valued company.
The specific issues with the Galaxy Books are relatively small, but are nevertheless symptoms of the larger problem: walls among devices and an inconsistent user experience across the company’s product line. The lack of a broad app ecosystem for Samsung devices has not helped.
Samsung has taken a siloed approach to product development, said Werner Goertz, lead Samsung analyst at Gartner. The strategy is deeply rooted in the company’s flawed organizational structure, in which divisions often compete instead of cooperating, producing products that don’t work the same way.
Unlike at Apple, Goertz said, “there is a lack of coherence, consistency, and a comprehensive user experience. Over time it’ll be important to have a consistent user experience.”
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