Beyond smartphones, Samsung wants its Exynos 9 chip in VR headsets

From InfoWorld: In a room cordoned off from the Mobile World Congress audience, Samsung was showing off untethered headsets that operate independent of smartphones.

These were prototype devices meant mainly to show off the processing power of its Exynos chips. Samsung already offers tethered Gear VR headsets, but now wants outside companies to use its latest Exynos 9 chip in untethered VR headsets and smartphones of their own.

Exynos chips have been more of an internal project for Samsung, and have been used in the company's Galaxy phones. Just a handful of outside phone makers, like Meizu, have used the chips in their handsets.

But Samsung finally seems to be realizing that they have a great product with Exynos 9, a powerful chip that can drive a new generation of smartphones and VR headsets. The company is also looking to push its other Exynos chips to automobiles, robots, wearables, and, if there's an opportunity, Chromebooks.

Samsung has rebranded the Exynos chips so they are easily marketable and understandable for customers. The chips are now being broken down into Exynos 9, 7, 5, and 3 brands. The Exynos 9 will be targeted at high-end devices and VR headsets, while the 3 will be aimed at low-end phones.

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