From CNET: Most people in the US have never heard of Huawei, let alone know how to pronounce the name. The Chinese technology giant wants to change that.
Huawei (pronounced "wah-way") is the world's third biggest smartphone brand thanks to its strength in China and Europe. But if it wants a chance at closing the gap between itself, Apple and Samsung, it needs to crack that US market. And Huawei knows that.
"We clearly understand, at some point we need to enter and have a strong performance in the US market," Colin Giles, executive vice president of Huawei's Consumer Business Group, said in an interview Monday.
And it wouldn't be a bad thing for US consumers. Huawei is far from an iPhone knockoff -- something many Chinese brands are accused of. Its P9 was the first phone with a dual camera, a feature since adopted by Apple on the iPhone 7 Plus. The 5.7-inch Mate 9 is one of the most highly regarded phablets -- jumbo phones -- out there, and is significantly cheaper than the Samsung Galaxy S8 Plus.
Huawei does have a presence in the US, but it's a tiny one. It's been selling its budget brands online since 2014, but with minimal carrier support. That's given the company just a 0.2 percent share of the US phone market, according to Counterpoint Research's Neil Shah.
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