From CNET: In case you didn't already buy too much stuff on Amazon, here's another excuse.
The e-commerce titan said Wednesday its third annual Prime Day will be July 11. The sales day will include hundreds of thousands of deals worldwide and run for 30 hours, starting at 6 p.m. Pacific Time on July 10. As usual, these deals will be available only to Amazon Prime members, who pay $99 a year in the US and can sign up for £59 in the UK until July 3, for unlimited two-day shipping and other perks.
The sale will also expand to more countries to include Mexico, China and India, where Amazon launched its Prime membership program over the past year. The US, UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria are also included.
Amazon has found huge success creating the sales holiday in 2015 to mark its 20th anniversary. The company even broke its single-day sales record during Prime Day last year. But, as Amazon's dominance continues to grow, Prime Day serves as another example of the online seller gobbling up more market share as traditional retailers file for bankruptcy or close stores. The company last year accounted for 43 percent of all online sales in the US, according to researcher Slice Intelligence.
Perhaps aware of its increased influence, Amazon mentioned in its announcement Wednesday that 40 percent of its "Lightning Deals" promotions on Prime Day will come from small businesses and entrepreneurs.
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