From eWeek: Google is reportedly planning to spin off its online shopping services operation into a separate business unit to satisfy European Union regulators' demands that the company level the playing field for rival comparison-shopping sites.
The standalone Google Shopping unit will have to bid with other shopping sites for ad placement on top of Google's product search results page, Bloomberg News reported Sept. 26 citing unnamed sources. The new unit will also need to rely on own revenues to bid for the ad slots, Bloomberg said.
Google declined to comment to eWEEK about the Bloomberg report.
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