Apple Enters AT&T vs. Verizon Ad War

From PC World: In a battle between AT&T and Verizon Wireless that never seems to end, AT&T's partner Apple now appears to be getting into the mix with two retaliatory iPhone TV ad that air Monday night. The ads comes hot on the heels of AT&T's TV ad campaign that aimed to "set the record straight" around Verizon's "there's a map for that" campaign.

The two Apple ads show the iPhone's ability to browse the Web and manage phone calls simultaneously, a feat that's possible over AT&T's UMTS/GSM wireless network but not over Verizon's CDMA network, according to an account in Apple Insider.

With its two ad spots, Apple is clearly taking aim at a Verizon ad message which mocks the iPhone for lacking a "real keyboard" and the capability to run "simultaneous apps," for example.

Meanwhile, following up on the tamer approach of issuing a letter to customers, the new AT&T's commercials attack maps used in Verizon's Droid commercials which show a much wider 3G coverage area for Verizon than for AT&T.

View: Article @ Source Site