Yahoo top ad moneymaker leaving for Demand Media

From CNET News.com: According to several sources, Yahoo's Senior Vice President of U.S. Revenue and Market Development is planning on leaving the Internet giant to take a new position as chief revenue officer of online content upstart Demand Media.

The surprise move is sure to have reverberations throughout the online advertising arena, but more so at Yahoo where Bradford's job encompasses a wide range of key revenue-generating duties.

She has also been tapped as one of the execs to play a key role in the recently approved search and online ad partnership with Microsoft.

Yahoo declined to comment. BoomTown has also contacted Demand and is awaiting comment.

Bradford had actually once been a Microsoft exec, serving as VP and chief media officer of MSN Media Network. She had worked at BusinessWeek before that.

Bradford came to Yahoo in the fall of 2008, at the tail end of the tenure of Co-founder Jerry Yang, who stepped in as CEO after the previous CEO Terry Semel departed.

Immediately previous to her job at Yahoo, she had been helming national ad sales at then-trendy Los Angeles-based ad services company Spot Runner.

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