Google Expects Big Things From Future of Mobile Technology

From DailyTech: The rising popularity of smartphones could lead advertisers to shift away from PCs in favor of targeting mobile users, with Google and other companies ready to cash in.

Google, Microsoft, Yahoo, and additional competing search engines have attempted to utilize the mobile Web, but very little money is made since advertisers haven't jumped into the mobile market quite yet.

"Google has bet big on mobile," said Vic Gundotra, Google Engineering VP, as he predicts search ads on mobile phones will eventually overtake PC ads. The company said it has seen a significant increase in search traffic on phones as wireless service providers continue to market data plans to subscribers.

The Mountain View-based company will not only port over smaller versions of its popular desktop software, it will also begin development on mobile-based products only. One such innovative app is "Goggles”, a new feature that will hopefully allow Android phone owners to take a picture and automatically complete a product search based on the picture.

Google has heavily promoted its open source Android mobile software, which has received praise but still has very little marketshare compared to Symbian, RIM, Apple, and other rivals.

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