Apple Announces iBookStore; iAds; Bing, Netflix, Farmville, and iMovie Apps

From DailyTech: At Steve Jobs WWDC keynote address at its Worldwide Developers Conference today, Apple unleashed a flurry of iPhone, iPad, and iPod Touch software to go with its hot new iPhone 4 hardware.

Steve Jobs took a snipe at his old familiar foe, Adobe's Flash, stating, " I want to make something clear. We support two platforms: HTML5 -- it's a completely open, uncontrolled platform. And we fully support it. Anyone can write HTML5 apps. The second one is the App Store. It's the most vibrant app store on the planet." [Important note -- the implementation of HTML5 Apple supports using the H.264 video codec, exclusively, which is not free.]

And he fired back at critics of his App store policies, stating, "Guess what? 95% of all apps submitted are approved within 7 days. What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would. 2: It uses private APIs... and if they change the app will break... and the third reason? They crash." [Or they use linkers to port from things that rhyme with "crash".]

He concludes, "If you were in our shoes, you'd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on..."

Apple announced loads of new software. First up was Netflix for the iPhone. Netflix is already available for the iPad. Now iPhone owners get a 3G-enabled version. States Netflix's Reed Hastings, "We just launched Netflix for the iPad, and it's been a huge success. It's the #1 most downloaded in entertainment apps. But I'm happy to announce Netflix for iPhone coming this summer, for free. Netflix is taking advantage of Apple's adaptive bitrate technology. And it allows us to seamlessly switch between networks."

View: Article @ Source Site