Apple's first iAds hit the iPhone

From CNET News.com: The first day of July brings the first real-world glimpse of Apple's foray into mobile advertising.

As planned, iAds debuted on iOS 4-based devices on Thursday, with the first examples of Apple's program enabling advertisers to present interactive ads directly within iOS apps. Engadget has Dove's entry, starring Major League Baseball's Albert Pujols and Andy Pettitte.

There's also a YouTube video of Nissan Motor's interactive campaign for the new electric Leaf. It's essentially the same as the Leaf ad Steve Jobs demonstrated at its Worldwide Developers Conference last month. As promised, the ads are embedded into iPhone applications, and when clicked, they appear as a window within the app. iAds do not send users to a Web advertisement.

Apple shelled out for Quattro Wireless earlier this year so that it could own and control the way ads are served on its devices and have a say over how analytic data is reported. Last month, Apple updated its developer agreement to exclude nonindependent ad networks from collecting analytic data from iAds. It was widely interpreted as targeting Google's newly acquired AdMob mobile-ad network.

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