Nokia, AT&T offer $10 million to app developers

From InfoWorld: Nokia is partnering with AT&T to offer $10 million in prizes to mobile application developers targeting North American users, in yet another attempt from the mobile giant to make an impact in the U.S.

The contest invites developers from around the world to create applications for North American consumers that will appear in Nokia's Ovi Store. Three winners in 17 categories will get $150,000 each. An overall grand prize winner and the best game developer will each get an additional $100,000.

Nokia and AT&T will select the winners, but the number of downloads that each app gets will count as part of the winning criteria.

Developers must submit their applications by Jan. 28, 2011.

AT&T did not immediately reply to a request for comment about its interest in the contest. According to its website, AT&T sells three models of Nokia phones, none of which appears able to download apps from the Ovi Store. Neither company responded to questions about their contributions to the $10 million in award money.

Apps in the Ovi Store are accessible to users of certain Nokia phones. In the U.S., it appears that T-Mobile is the only operator selling a Nokia phone capable of downloading apps from the Ovi Store.

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