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At least two malls are using facial recognition technology to track shoppers' ages and genders without telling

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Looks like Tensorflow in the works :lol:

https://www.cbc.ca/news/canada/calgary/calgary-malls-1.4760964

Quote

At least two Calgary malls are using facial recognition technology to track shoppers' ages and genders without first notifying them or obtaining their explicit consent.

A visitor to Chinook Centre in south Calgary spotted a browser window that had seemingly accidentally been left open on one of the mall's directories, exposing facial-recognition software that was running in the background of the digital map. They took a photo and posted it to the social networking site Reddit on Tuesday.

The mall's parent company, Cadillac Fairview, said the software, which they began using in June, counts people who use the directory and predicts their approximate age and gender, but does not record or store any photos or video from the directory cameras. 

Cadillac Fairview said the software is also used at Market Mall in northwest Calgary, and other malls nationwide. 

"We don't require consent, because we're not capturing or retaining images," a Cadillac Fairview spokesperson said.

 

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There's not a lot of neighborhood malls in Canada, so they're mostly massive (and very well managed) malls owned by three companies. Ivanhoe Cambridge (Quebec Deposit and Investment Fund, a crown corporation), Cadillac Fairview (Ontario Teachers' Pension Plan), and Oxford Properties (Ontario Municipal Employees Retirement System).

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On ‎8‎/‎1‎/‎2018 at 6:27 AM, CrashGordon said:

People still go to malls?

With the state of malls in America I think we should learn some stuff from Canada.

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Haven't been to/in a mall for a decade or so. I can get whatever I need from somewhere with less people and traffic, especially with the ability to get just about anything online.

 

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What are they getting from that Info when you use the Directory? Most people who use the Directory are probably Older folks.

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