From CNET: For months, the Bellevue, Washington, company has been gaining more mobile phone customers than its rivals. It has struck a chord with consumers through pocketbook-friendly features under the "Uncarrier" banner, including monthly rollovers of unused data and free data roaming in Canada and Mexico. A dash of marketing flash and a pinch of profanity courtesy of CEO John Legere also helped turn heads.
That trend continued in the third quarter. The nation's third-largest wireless carrier said Tuesday that it added 843,000 smartphone customers, part of the 2.3 million total customers it added for the period.
By comparison, Verizon signed up 430,000 net new phone customers during the quarter, while AT&T lost 333,000. Sprint hasn't reported yet, but would have to add more than 746,000 phone customers to keep T-Mobile from once again outstripping the rest of the national carriers in terms of growth.
The two-and-a-half-year-old Uncarrier campaign is starting to pay off on the bottom line, too. T-Mobile posted a profit for the second consecutive quarter, earning $138 million, or 15 cents a share, on revenue of $7.8 billion. That reverses a loss from a year ago.
The results, however, fell below Wall Street's expectations. On average, analysts had expected T-Mobile to earn 30 cents a share and generate revenue of $8.29 billion, according to Thomson Reuters. The company attributed the decline in income to costs associated with shutting down the MetroPCS network and to higher tax expenses.
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