Valve Aims to Fill Void in PC Hardware Market, Calls Out Enthusiast Vendors

From DailyTech: While precise numbers are hard to come by, recent reports pin PC game sales in the 30-40 million unit range, well off their peak levels of 1999. With more and more gamers opting for consoles over gaming PCs, and with the additional pressures of piracy, many smaller developers have been forced to jump ship to mobile devices or consoles. The result has been a general contraction in enthusiast hardware demand, which has led some companies to scale back the scope of their product lines.

Amidst that backdrop grizzled veteran PC gamemaker Valve, owners of the Steam digital distribution service, surprised many by announcing its intent to enter into the PC gaming/enthusiast hardware space.

The announcement came in a roundabout sort of way, when Valve posted a job listing dubbed "Industrial Designer". In the job details lies a juicy nugget:

Open platforms like the PC and Mac are important to us, as they enable us and our partners to have a robust and direct relationship with customers. We’re frustrated by the lack of innovation in the computer hardware space though, so we’re jumping in. Even basic input, the keyboard and mouse, haven’t really changed in any meaningful way over the years. There’s a real void in the marketplace, and opportunities to create compelling user experiences are being overlooked.

While about as unambiguous as possible about Valve's determination to become a hardware player, the real question is what exactly it will produce.

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