Qualcomm Executive Dismisses Apple's 64-Bit A7 Chip, Dislikes Google Glass

From DailyTech: A Qualcomm executive doesn't think Apple's new 64-bit A7 processor is a huge, necessary iPhone upgrade. In fact, he called it a "marketing gimmick."

Anand Chandrasekher -- senior vice president and chief marketing officer at Qualcomm -- said that Apple's 64-bit processor in the new iPhone 5S doesn't offer a big enough reason for consumers to upgrade.

"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.

"Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."

One key advantage of a 64-bit processor is more memory addressability, but the iPhone 5S has only 1GB of DRAM.

Chandrasekher said 64-bit chips aren't "relevant" in today's smartphones or tablets. Many have even said that the processor in Apple's new iPhone can't be credited entirely for performance boosts in benchmark tests.

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