Centrino Is Gone, But Intel Chip Confusion Remains

From PC World: Remember when choosing a new, faster PC only required knowing the processor name and clock speed? Wish that simplicity would return to PC buying? Don't hold your breath. Buying an Intel PC is going to change, but for the better may be a different story.

Intel's Bill Calder yesterday revealed that the company's branding will be "simplified" into entry-level, mid-level, and high-level, referring to Intel Core i3, i5, and i5.

That would be easier to grok, if it were really that simple. But, that's just the tip of Intel's silicon pyramid.

Below the Intel Core family, the company will still offer "entry-level" Celeron and "basic" Pentium machines, Calder wrote. Celeron will eventually go away as a PC product, but will still be used for Wi-Fi and WiMAX products. Huh?

Intel Core is described as the company's new "hero" brand, and the focus of its strategy.

"The fact of the matter is, we have a complex structure with too many platform brands, product names, and product brands, and we've made things confusing for consumers and IT buyers in the process. All that is about to change. Or at least, we begin a process of change that will evolve over time," Calder wrote.

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