From PC World: Sony’s new mobile chief has a tough job ahead of him—convincing people to buy Xperia smartphones.
Hiroki Totoki will be in charge of a business that hasn’t yet had a winning product, and which is expected to post an operating loss of ¥204 billion (US$1.8 billion) for the year to March 31, 2015, according to an earnings report Sony released on Friday.
Totoki, a 50-year-old senior vice president currently in charge of corporate planning in the Finance and New Business Creation Department, will be trying to generate interest in Xperia handsets as he replaces Kunimasa Suzuki as the head of Sony Mobile Communications. Totoki previously worked at Sony Bank and Sony’s Internet service provider So-net.
When he takes the reins Nov. 16, Totoki will face daunting competition from heavy-hitters such as Apple, which has a nearly 60 percent share of Japan’s smartphone market, according to MM Research Institute.
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