From CNET: Sprint is showing faint signs of life.
The nation's third-largest wireless carrier, which has suffered through several quarters of customer defections, finally returned to growth, adding nearly 900,000 customers in its Sprint business. Most notably, it added 30,000 subscribers who pay at the end of the month, a segment of customers that has particularly struggled due to the perception that its network lags behind those of its competitors.
The Overland Park, Kan., company rolled out an aggressive slate of promotions over the last several months, including an offer to double the amount of data the competitors supplied. The marquee offer was Sprint's "Cut Your Bill In Half" promotion, which promised to significantly slash the smartphone bills of customers willing to switch from AT&T or Verizon. The program was bolstered by an ad campaign featuring customers taking a sword, chainsaw or some other sharp instrument to their old AT&T or Verizon bill. The company intends to keep the program going through the entire year, according to CEO Marcelo Claure.
Sprint's new attitude comes courtesy of Claure, who joined the company in August with a mission to supercharge the company. The result: Better discounts and more data available to consumers, and Sprint positioning itself as a viable wireless carrier and an another upstart alongside T-Mobile. For the carriers, this has meant an intensifying period of competition, with both AT&T and Verizon reporting an upswing in customer turnover.
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