From ComputerWorld: Android developers who want to keep tabs on how their apps appear to Google's search engine got a couple of new tools on Friday.
Targeting those who participate in its App Indexing initiative, Google updated its newly renamed Search Console (formerly known as Webmaster Tools) with new reports to provide insight on how its search engine views in-app content.
The Search Analytics report provides detailed information on top queries and top app pages as well as traffic by country. It also has a comprehensive set of filters, allowing users to zero in on a specific query type or region -- or sort by clicks, impressions, click-through rates or positions.
"Use the Search Analytics report to compare which app content you consider most important with the content that actually shows up in search and gets the most clicks," wrote Hillel Maoz, Google's engineering lead for the Search Console Team, and Webmaster Trends Analyst Mariya Moeva in a Friday blog post. "If they match, you're on the right track!"
If there's a mismatch, developers may need to restructure their navigation or make the most important content easier to find, they added.
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