From PC World: You might find yourself browsing more than the shelves at your local store, if Facebook knows you’re there. It’s expanding a location-aware program that will let businesses pop information into the top of your news feed.
Place Tips lets brick-and-mortar stores send information to people’s News Feeds, by sensing where customers are through Bluetooth beacons. Facebook began piloting the program earlier this year among just a handful of businesses in New York; now the social network is opening it to small and midsize businesses across the U.S.
The program publishes content from the business’s Facebook page, and posts from users’ friends about the business, to the top of people’s News Feeds while they’re at the company’s location. The goal is to give customers more information about the place, or see what their friends think of it, while giving the business increased prominence in the popular app.
The Place Tips link at the top of your News Feed might read, “See photos and posts by your friends at Veselka.” Tap on it, and you’ll be led into a special feed of content related to the place.
View: Article @ Source Site
