From PC World: Is the Candy Crush Saga really worth more than the Star Wars saga? Activision Blizzard recently announced it would acquire King Digital Entertainment, makers of Candy Crush, for $5.9 billion.
That price is more than double the $2.5 billion that Microsoft paid to buy Mojang, creators of Minecraft, and well past Disney’s $4 billion charge to pick-up Lucasfilm, a.k.a. Star Wars.
When all is said and done Activision says the combined company will own one of the largest global entertainment networks. Activision already has the highly successful Call of Duty franchise to its credit, as well as Blizzard hits like World of Warcraft and Diablo III—not to mention the Starcraft franchise.
What King brings to Activision is a large inroad with mobile device users. Between July and September 2015, King said it had 474 million monthly active users. That’s thanks largely to the Candy Crush franchise, which is one of the top grossing games on mobile alongside Supercell’s Clash of Clans and Machine Zone’s Game of War: Fireage. King also recently cut a deal with Microsoft to pre-install Candy Crush Saga on all new Windows 10 machines. So far, however, all we’ve seen is a Candy Crush tile on the Start menu that prompts your PC to start downloading the game from the Windows Store.
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