LG bets $8.7 billion you'll want a TV with rich OLED colors

From CNET: LG Electronics is going all-in on OLED, the next-generation TV screen technology, announcing on Friday that it's investing $8.71 billion in a plant that will build the ultra-clear panels.

At the plant, the South Korean company mainly will make big panels for televisions but also will build flexible panels for smartwatches and car displays. Production is expected to begin at the plant in the first half of 2018, the company said.

The plant, called P10, is huge. It'll cover the same area as 14 football fields and measure 100 meters high -- about 30 stories.

An investment in OLED (organic light-emitting diode) screens is a bet that consumers will want better image quality. TV aficionados love the deep blacks and bright whites that OLED panels produce even in sunny rooms -- CNET's David Katzmaier said LG's OLED-powered 55EC9300 TV "had the best picture I'd ever seen." OLED technology has been prohibitively expensive, but with more money being poured into building OLED and more panels available on the market, that could change.

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