From InfoWorld: It's hard to imagine any marketing campaign worse than Microsoft's ongoing "Get Windows 10" debacle. Microsoft is pushing hard for Windows 7 and 8.1 customers to upgrade to Windows 10, and the backlash from users has been vocal and very negative.
Last week PC World's Brad Chacos detailed the evolution of the nagging GWX balloon notification into a full-fledged (and nearly full-screen) Get Windows 10 window with two options: "Upgrade now" and "Start download, upgrade later." Per Chacos:
"To be fair, you can still simply close the window using the X in the upper-right corner, and if you click through the itty-bitty inconspicuous chevron on the right-edge of the window there may be a "Nope" prompt somewhere further down the line. (I closed the prompt before exploring the auxiliary pages.) But having the only two large, clearly actionable options on a pop-up page both lead to a Windows 10 download feels inherently icky—like Microsoft's trying to trick less-savvy computer users into downloading the operating system with tactics often used by spammers and malicious websites."
On Sunday, Microsoft's over-the-top pushiness (or is it hubris?) led the company to introduce a new Upgrade to Windows 10 dialog, shown in the screenshot. Windows 7 and 8.1 users who click on the Get Windows 10 icon in the system tray are now presented with two options: Upgrade now or Upgrade tonight. As you can see, there's no option to defer the upgrade, and no obvious way (short of the "X" in the upper-right corner) to dismiss the ad.
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