Windows phones' free-fall may force Microsoft to push harder on Windows 10 adoption

From PC World: Poor little Windows phone could have a bigger effect on Microsoft's business than you'd think. As the company's mobile device strategy continues to disintegrate, Microsoft may feel compelled to push harder on Windows 10 adoption and paid services to prove it can survive without a viable smartphone—and that could be bad news for consumers.

The raw numbers are shocking: Microsoft sold a minuscule 2.3 million Lumia phones last quarter, down from 8.6 million a year ago. Phone revenue declines will only “steepen” during the current quarter, chief financial officer Amy Hood warned during a conference call. That’s dragged down Microsoft’s results as a company, too.

Chief executive Satya Nadella opened his remarks to analysts optimistically, however, by noting that Windows 10 now powers 270 million devices in active use, a steady increase in its user base since the formal launch of Windows 10 last July. Later on, he summed up Microsoft’s message: “In this world, what matters most is the mobility of a person’s experience, not any one single device,” he said.

Will Wall Street buy it? If it does, Nadella will be free to continue. But if investors begin to get cold feet, you might see Microsoft push Windows 10 more aggressively to keep its numbers up.

View: Article @ Source Site