Facebook Takes Aim at Video Clickbait

From PC Mag: Have you ever click on what looks like a video in your Facebook News Feed only to discover that what you clicked was actually an image disguised as a video? The social network is taking action to prevent this from happening in the future.

As part of its ongoing efforts to foster "authentic communication" on the platform, Facebook on Thursday announced two updates that aim to limit the spread of "video clickbait." That includes stories featuring either fake video play buttons embedded in their imagery, or videos of only a static image.

"People want to see accurate information on Facebook, and so do we," Facebook Engineers Baraa Hamodi, Zahir Bokhari, and Yun Zhang wrote in a blog post. "When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites."

The trio went on to say that "deceptive spammers also use static images disguised as videos to trick people into clicking on a low quality experience."

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