Google to 'Supercharge' Nest by Absorbing It

From PC Mag: Nest Labs will no longer develop smart home products as a mere subsidiary of Alphabet. It's joining Google, which intends to integrate its technology into Nest products.

"The goal is to supercharge Nest's mission," Google said in a Wednesday blog post.

Both Alphabet subsidiaries have already been integrating their hardware and software products together. But moving forward, Google's AI and voice assistant technology will be "at the core" of new products developed under the Nest line.

The decision also gives some clarity to Nest, which is best known for its smart thermostats. In 2014, Google shelled out $3.2 billion to buy the company in a move that should've also supercharged the smart appliance maker. But the deal has struggled to pay off.

One problem is that Nest and Google overlap in the smart home space as subsidiaries under Alphabet. For instance, the two were reportedly developing a software product with similar functions and the same name, Weave.

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