From CNET: Facebook is building a certification tool that will require advertisers confirm they received user permission before using emails to target advertising on the huge social network.
The tool, reported earlier by TechCrunch, will be part of Facebook's Custom Audiences program, which allows advertisers to upload lists of hashed customer data, such as email addresses. Facebook then matches that data against its users, allowing advertisers to target individuals on the social network for advertising.
The new certification tool will require advertisers to pledge they received permission to use the data. Facebook is also expected to prevent sharing of the data across accounts.
"We've always had terms in place to ensure that advertisers have consent for data they use," Elisabeth Diana, a Facebook spokesperson said. "But we're going to make that much more prominent and educate advertisers on the way they can use the data."
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